Back in 1975, JOICO pioneered the use of keratin protein in hair care. This made an impactful statement in the hair industry and since then JOICO and healthy hair innovation are inseparable.
Our smart repair technologies were constantly improved, always following the latest R&D breakthroughs. The principle however stayed the same: With its patented systems, we at JOICO always replenish the keratin proteins lost in damaged hair.
For more details check out our core technologies: the Quadramine Complex, argiplex, and the liposome-based Smart Release Technology.