Joicolor

Get ready to shine.

JOICO LumiShine transforms hair from the inside out, delivering astonishing shine, color longevity, and overall healthier-looking hair—guaranteed!

Banish the challenges of brassiness, off-tones, and hair damage.

The result: nourished, ultra-reflective and healthy blonde hair, with even the lightest strands safeguarded from damage.

Artistic expression and maximum creativity.

Create your true color masterpiece. With intermixable pure-tone shades that deliver stunning vibrancy, excellent condition, predictability, and long-lasting color results.

Discover a dazzling spectrum of bold, brilliant color.

Concentrated pigments designed to create over-the-top results that last up to 20+ shampoos.* Intermixable formulas that can be applied straight from the tube, or mixed and mingled to your heart’s content for endless creative possibilities.

* Depending on daily care habits, hair history, and texture.

Discover lightening options that deliver high performance and healthy results.

JOICO Lighteners enable you to achieve on-and-off scalp blonding while keeping hair remarkably close to its original, healthy condition. Each formula has been designed to help you achieve the most consistently artistic and imaginative creations possible.

The perfect pairing for flawless color.

At JOICO, we know that great color starts with the right developer. Each JOICO color line is paired with a specially formulated developer to ensure stunning results and providing the perfect balance of lift, tone, and hair health.