We are JOICO from Los Angeles.
True pioneers of healthy hair since 1975.
The epitome of high-performance keratin technologies today.
We empower hairdressers to make hair dreams happen.
A truth that’s 100% backed by science and delivered with a shared spirit that we call JOI.
Our innovative formulas fully rebuild hair health from the inside out.
With every service hair feels instantly transformed, achieving hair beauty that shines with strength.
Our color, care and styling results inspire confidence, create JOIful moments and shape strong bonds, hairdresser to hairdresser, and hairdresser to client.
JOICO is the JOI of healthy hair.