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JOICO
Care

Our iconic haircare systems offer unparalleled levels of repair.

With award-winning haircare innovations from Los Angeles.
Truly revolutionary portfolio with the integration of Keratin technologies within every product, for deep, targeted repair.
Hair instantly ‘feels transformed’ and beautifully healthy after just one use.

We are pioneers of concentrated yet gentle formulas that require minimal product for maximum hair benefit.

Discover a new level of hair health.

Defy

Damage

Prevent damage

For all hair types

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K-Pak

Repair damage

For all hair types that face damage

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K-Pak

Color

Therapy

Repair damage & protect color vibrancy

For all hair types that have colored hair & face damage

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Youth

Lock

Youthful appearance

For mature hair

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Hydra

Splash

Hydrate without weighing hair down

For fine/medium hair

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Moisture

Recovery

Deeply replenish moisture

For thick/coarse hair

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Joifull

Long-lasting, full, airy volume

For fine/medium hair

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Blonde

Life

Keep hair bright and perfectly on-tone

For all blondes

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Colorful

Long-lasting color vibrancy

For all colored hair

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Scalp

Vitality

Healthy-looking hair begins at the scalp

For all hair and scalp types

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