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JOICO Curls Like Us Hydrate & Define Curl Crème Styler 200ml

Looking for a styler that delivers touchable definition, thermal protection, and reduced frizz all in one fell swoop? That’s what you get with Curls Like Us Hydrate & Define – the curl-enhancing styling crème that gently coaxes curls and coils into soft, resilient* clumps that are resistant to breakage*. *Against combing breakage on damaged hair vs. a non-conditioning shampoo

  • Leaves curls feeling hydrated and looking healthy 
  • Strengthens* hair and reduces breakage by 88.77%* (*Against combing breakage on damaged hair vs. a non-conditioning shampoo)
  • Shields from thermal damage up to 232°C
  • Provides lightweight, flexible hold – no stiffness, no tackiness, no weigh-down
  • Enhances curl pattern

  • The joi of healthy hair

Apply to wet hair. Allow to air-dry or style with a diffuser.

Let’s take it further:
Rake the cream through soaking wet* hair. If you have thick or denser curl texture, consider applying cream in sections for even distribution. 

Styling on soaking wet hair will help to reduce frizz and prevent stringy curl clumps. To achieve bouncy and smooth clumps, separate your hair into sections and brush, comb, or rake through. Once the section is smooth and detangled, hold it near the roots and gently shake to encourage the natural curl pattern to form. Gently pulse the formed curl to support curl definition. For added hold, follow with our Define & Seal Curl Defining Gelée.

Formulated with Algae Oil, Moringa Seed Oil, and Vegan Protein, CURLS LIKE US enhances your curls
and promotes healthy-looking locks without the use of silicones.
o Algae Oil, a bio-based oil derived from microalgae, is a source of omega 9.
o Moringa Seed Oil is a natural source of antioxidants, vitamins A and E, zinc, and silica.
o Vegan Protein, a vegan form of protein made from pea and vegetable proteins, mimics the protein found naturally in hair.