Wash away hard water residue, trace minerals, product buildup, and copper with this deep-cleansing shampoo that won’t leave hair feeling dry. Formulated with a bio-based chelator and Activated Charcoal, Defy Damage Detox Shampoo builds bonds and transforms dull, lackluster locks into hair that feels clean and soft.
- Removes hard water residue, trace minerals, product buildup, copper, and salts.
- Helps remove green tones in hair due to chlorine.
- Color-safe formula builds bonds and leaves hair feeling soft to the touch.
- Free of SLS/SLES Sulfates
- Paraben-free and Mineral Oil-free
- The joi of healthy hair
- Free ofå SLS/SLES Sulfates* (*SLS/SLES = Sodium Lauryl Sulfate/Sodium Laureth Sulfate)
- Color-safe and Vegan
- Mineral Oil-free
IN THE SALON:
Use JOICO Defy Damage Detox Shampoo with JOICO Defy Damage KBOND20® Power Masque to safeguard your color and lightening services. The formulas work in synergy to protect and build bonds, fostering healthy-looking hair and ensuring optimal color protection. Before color and lightening services, cleanse hair with JOICO Defy Damage Detox Shampoo to remove copper, hard water buildup, trace minerals, and more. After rinsing or shampooing haircolor or bleach from hair (using JOICO Defy Damage Protective Shampoo), apply JOICO Defy Damage KBOND20 Power Masque to build bonds and protect your color service. /
AT HOME:
A regular routine that includes JOICO Defy Damage Detox Shampoo with JOICO Defy Damage KBOND20 Power Masque can keep your hair free of buildup while strengthening** it. Use JOICO Defy Damage Detox Shampoo weekly or whenever deep cleansing is needed to keep hair free of product and hard water buildup that can leave it feeling rough and looking dull. Follow with JOICO Defy Damage KBOND20 Power Masque or JOICO Protective Conditioner to keep hair healthy-looking and strong.**
*SLS/SLES = Sodium Lauryl Sulfate/Sodium Laureth Sulfate. **Against combing breakage on damaged hair during heat styling
Cutting-edge technology, merged with powerful protectants, join forces to create hair that’s brilliantly resilient and healthy-looking.
SMARTRELEASE TECHNOLOGY
Our one-of-a-kind liposome delivery system packs a punch by continuously releasing a trifecta of healthy-hair ingredients—Rosehip Oil, Arginine, and Keratin—to help repair, strengthen, and protect hair from the cumulative effects of daily styling.
PROTECTIVE LIPID
The exact kind found in healthy hair—acts as the first line of defense to help prevent thermal, chemical, styling, and UV damage. Results are visible with the very first application.
MORINGA SEED OIL
A rich source of antioxidants, Vitamins A and E, Zinc, and Silica—all fundamental to creating healthy, strong, damage-resistant hair—helps to boost shine and softness.
ARGININE
A smart-bonding molecule with both positive and negative sites, helps to strengthen hair bonds and encourage bond renewal.