Colorful Anti-Fade Shampoo offers a luxurious, epic clean that doesn’t strip color or moisture; yet whisks away dulling dirt and harsh pollutants. The result? Maximum shine, intense vibrancy, 3X more strength, and less breakage.* (*When using Colorful Shampoo and Conditioner against combing breakage on damaged hair vs/ a non-conditioner shampoo)
- Gently cleanses color-treated hair
- Free of SLS/SLES sulfates**SLS/SLES Sulfates = Sodium Lauryl/Sodium Laureth Sulfate
- Fortifies hair for 3 x greater resistance to breakage*When using Colorful Shampoo and Conditioner against combing breakage on damaged hair vs. a non-conditioning shampoo
- Color vibrancy lasts up to 8 weeks** **Tested with permanent and semi-permanent haircolor; when washing hair 2-3 times a week using JOICO Colorful Shampoo
Apply to wet hair. Lather, and rinse.
Camellia Oil, stocked with essential Omega 9 fatty acids
and antioxidants, helps to seal in moisture and restore luminous shine to hair.
Pomegranate Fruit Extract, exceptionally rich in tannins
and fade-fighting super antioxidants, helps JOICO Colorful
protect the longevity of haircolor.
SmartRelease™ Technology, our one-of-a-kind liposome delivery system, packs a punch—continuously releasing Rosehip Oil, Arginine, and Keratin to help repair, strengthen, and protect hair from the damaging effects of daily styling.