Artistic expression and maximum creativity.
Just one try and you’ll see why JOICO Vero K-Pak’s pure tone, permanent crème palette is the JOI of artistically adventurous colorists everywhere! Quadramine Complex repairs and protects hair during the color process, allowing you to create endless one-of-a-kind shades with the unsurpassed condition, vibrancy and total confidence only JOICO can deliver.