To the rescue: Blonde Life Brightening Masque 

Blonde Life Masque – JOICO 

Because: It instantly hydrates bleached, double-processed, or high-lifted blonde hair. Adds softness and shine. Keeps hair polished and bright. And neutralizes chlorine, removing trace minerals to detox hair. 

Let’s do it: Apply a generous amount to damp, freshly cleansed hair. Leave on for 3-5 minutes. Rinse. Use 1-2 times weekly. 

To the rescue: Defy Damage Protective Masque 

Defy Damage Masque – JOICO 

Because: In addition to rebuilding those broken hair bonds and replenishing hair without weighing it down, Defy Damage prevents those problems before they even start…by proactively building hair’s resistance to damage. Leaves hair soft, shiny, and healthy-looking – with visible results after the first use. 

Let’s do it: Apply to damp hair; leave on for up to 5 minutes (depending on hair type). Rinse thoroughly. 

To the rescue: K-PAK Color Therapy Luster Lock Instant Shine & Repair Treatment 

Lusterlock Treatment 

Because: By locking in color vibrancy and preventing the fade factor that leads to dull hair color, this treatment protects color with a vengeance. Deeply repairs and nourishes color-treated hair, instantly adds shine, and provides slip to prevent damage during styling.

Let’s do it: Apply to clean, damp hair. Leave on for 2-5 minutes, then rinse, dry, and style as usual. As a pre-shampoo-treatment: Apply to dry hair, leave on 2-5 minutes, then shampoo as usual. 

To the rescue: HydraSplash Gelée Masque 

HydraSplash Masque – JOICO 

Because: It bathes each strand with lightweight but powerful hydration for a full 24 hours without weighing delicate hair down. Infused with a hydrating splash of coconut water and nutrient-rich sea kelp to strengthen and protect strands, you’ll get instant detangling, frizz reduction, and thirst-quenching technology … leaving your fragile hair shiny, moisturized, and manageable without any heaviness. 

Let’s do it: Apply to wet hair. Leave on for 5 minutes. Rinse well. Style as usual. 

To the rescue: Moisture Recovery Treatment Balm 

Moisture Recovery Treatment Balm – JOICO 

Because: Replenishes lost moisture and deeply hydrates. Reduces breakage by up to 80%. Reduces frizz. Adds softness, shine, and movement. 

Let’s do it: Apply to clean, damp hair. Leave in up to 5 minutes. Rinse. 

Pro Tip! Apply to dry hair and use a shower cap to protect your pillow case. In the morning, just shampoo and condition as usual.