Colorful anti-fade conditioner

COLORFUL ANTI-FADE CONDITIONER

For color longevity

This brilliantly hydrating, daily conditioner ensures a delicate balancing act on color-treated hair – infusing strands with softness and shine*, while covering hair with true and steady protection against the big fade.

Here’s Why You’ll Love It

Instantly detangles and nourishes color-treated hair

Protects hair and reduces breakage by over 70%**

*SLS/SLES Sulfates = Sodium Lauryl/Sodium Laureth Sulfate

**When using Colorful Shampoo and Conditioner against combing breakage on damaged hair vs/ a non-conditioner shampoo

Now Let’s Use It

Directions: Apply to clean, damp hair. Leave in 1 minute and rinse.

Let’s Look Inside

Smart Release logo

CAMELIA OIL

Stocked with essential Omega 9 fatty acids and antioxidants, helps to seal in moisture and restore luminous shine to hair.

POMEGRANATE FRUIT EXTRACT

Exceptionally rich in tannins and fade-fighting super antioxidants, helps Joico Colorful protect the longevity of hair color.

SMARTRELEASE™ TECHNOLOGY

Our one-of-a-kind liposome delivery system, packs a punch-continuously releasing Rosehip Oil, Arginine, and Keratin to help repair, strengthen, and protect hair from the damaging effects of daily styling.

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