NUOVO INNERJOI™
Un salto in avanti verso capelli più forti. Scopri le novità assolute nel nostro regime anti-danneggiamento!
RINFORZA IL CAPELLO PER BIONDI BRILLANTI
Con la Bond-Building Arginine
Guardate i capelli biondi sotto una luce completamente nuova con JOICO BLONDE LIFE, un sistema di schiarenti e tonalizzanti creato appositamente per le bionde… e per coloro che vogliono raggiungere nuovi livelli, senza sacrificare la lucentezza o la condizione dei capelli. Grazie alla formula potenziata con Arginina che rafforza i legami dei capelli e alla miscela di oli Tamanu & Monoi, Blonde Life aiuta a contrastare i toni caldi indesiderati, lo sbiadimento, i toni spenti e i danni* che i capelli biondi devono affrontare ogni giorno.
JOICO Color Excellence Program
SIAMO ORGOGLIOSI DI PRESENTARE IL NOSTRO JOICO COLOR EXCELLENCE PROGRAM. UN ESCLUSIVO E INTENSIVO BOOTCAMP SUL COLORE FATTO DA PROFESSIONISTI, PER PROFESSIONISTI.
NUOVE! SERIE LUMISHINE
MOCHA (M) E NATURAL BEIGE (NB)
INVITO SPECIALE PER TUTTI GLI AMANTI DEL CIOCCOLATO E DEL CAFFÈ! Deliziati con le NUOVE serie di colorazioni permanenti Mocha e Natural Beige di LumiShine. Queste shades in crema intermiscelabili offrono un mondo di allettanti possibilità sia per i capelli bruni che per quelli biondi, garantendo al contempo una copertura al 100% dei capelli bianchi, un'azione bondbuilding integrata ed una nutriente protezione che dura fino a 30 shampoo*. Deliziose sotto così tanti punti di vista! *Se associato a K-PAK Color Therapy Shampoo e Conditioner
*Se associato a K-PAK Color Therapy Shampoo e Conditioner
STYLE & FINISH
Eleva il tuo stile con prodotti all'avanguardia progettati per proteggere i capelli dalle conseguenze dell’esposizione quotidiana agli agenti ambientali. Dall'umidità all'inquinamento, dai raggi UV agli effetti degli strumenti a caldo per lo styling.
YOUTHLOCK
PRENDETEVI CURA E AMATE I VOSTRI CAPELLI A QUALSIASI ETÀ CON IL NUOVO JOICO YOUTHLOCK: LA NOSTRA COLLEZIONE VERAMENTE RIVOLUZIONARIA CHE RECUPERA IL MOVIMENTO, LA LUCENTEZZA E L’ADATTABILITÀ TIPICHE DELLA GIOVINEZZA, MANTENENDO AL CONTEMPO I CAPELLI FORTI E SANI. FORMULATO CON COLLAGENE, QUESTO FAVOLOSO QUARTETTO È UNA BOCCATA D'ARIA FRESCA PER I CAPELLI MATURI E STANCHI!
BLUE ASH SERIES
QUANDO IL BLU INCLONTRA L’OTTONE
NUOVO VERO K-PAK COLOR PERMANENT CRÈME BLUE ASH SERIES
@michelle.kateinhair and @salonglov outdid themselves with this transformation. Bold, black and brilliant! 🖤 🖤 🖤
Let your hair do the talking 💬
#joicoeurope formula:
Roots (Gray coverage)
LumiShine Permanent Crème Color
30g 4N + 30g 3N + 10g 3NA + 10g 5BA with Lumishine Developer 20vol
Mid/Ends
LumiShine Dimensional Deposit Demi-Permanent Crème Color
30g 6SB + 10g 1BS + 30g 6NA + 10g 3NA + LumiShine Developer 5 Vol
Blow-dried with Defy Damage Protective Shield, Dream Blowout, and Luster Lock Glossing Oil
Styled with Humidity Blocker+ and finished with Flip Turn
#joico #joicoeurope #joiconorway #repost #joicoformula #hairformula #joicoproducts #hairproducts #haircolor #brunette #grayhaircoverage #lumishine #lumishinedeveloper #defydamage #defydamageprotectiveshield #dreamblowout #lusterlock #glossingoil #humidityblocker #flipturn #hair #haircare #hairlove #hairgoals #hairjoi #sharethejoi #thejoiofhealthyhair #behindthechair #modernsalon
@michelle.kateinhair and @salonglov outdid themselves with this transformation. Bold, black and brilliant! 🖤 🖤 🖤
Let your hair do the talking 💬
#joicoeurope formula:
Roots (Gray coverage)
LumiShine Permanent Crème Color
30g 4N + 30g 3N + 10g 3NA + 10g 5BA with Lumishine Developer 20vol
Mid/Ends
LumiShine Dimensional Deposit Demi-Permanent Crème Color
30g 6SB + 10g 1BS + 30g 6NA + 10g 3NA + LumiShine Developer 5 Vol
Blow-dried with Defy Damage Protective Shield, Dream Blowout, and Luster Lock Glossing Oil
Styled with Humidity Blocker+ and finished with Flip Turn
#joico #joicoeurope #joiconorway #repost #joicoformula #hairformula #joicoproducts #hairproducts #haircolor #brunette #grayhaircoverage #lumishine #lumishinedeveloper #defydamage #defydamageprotectiveshield #dreamblowout #lusterlock #glossingoil #humidityblocker #flipturn #hair #haircare #hairlove #hairgoals #hairjoi #sharethejoi #thejoiofhealthyhair #behindthechair #modernsalon
Aren’t these just some of the dreamiest blonde hair hues 🔮?
Your hair is a canvas of self-expression, take your pick!
A. Autumn Apricot
B. Silver Shadow
C. Purple Paradise
Want to know a little secret? We’ve got something in the pipeline that will enhance your blonde color for up to 3 washes. This at-home treatment will be out in time for your Christmas stockings 🎁, so keep an eye out! 👀
#joico #joicoeurope #coolandcolorful #summertime #hair #haircare #hairroutine #haircolor #blondehair #bondedbyblonde #summerhair #selfie #healthyhair #thejoiofhealthyhair #hairjoi #sharethejoi #vibranthair
Aren’t these just some of the dreamiest blonde hair hues 🔮?
Your hair is a canvas of self-expression, take your pick!
A. Autumn Apricot
B. Silver Shadow
C. Purple Paradise
Want to know a little secret? We’ve got something in the pipeline that will enhance your blonde color for up to 3 washes. This at-home treatment will be out in time for your Christmas stockings 🎁, so keep an eye out! 👀
#joico #joicoeurope #coolandcolorful #summertime #hair #haircare #hairroutine #haircolor #blondehair #bondedbyblonde #summerhair #selfie #healthyhair #thejoiofhealthyhair #hairjoi #sharethejoi #vibranthair
Find your perfect blonde shade using the Blonde Life Inspiration tool and enjoy the perfect results 💯
Find inspiration in our rose 🌹 gold blonde or strawberry 🍓 blonde shades and end your day off with a blushing smile 😊
Remember to share your masterpieces with us and stand a chance to be featured in our Blonde Life Hall of Fame. Show us how you use the tool in your post and tag @joicoeurope #blondelife #livetheblondelife
#joico #joicoeurope #blondelife #livetheblondelife #blondehair #blonde #blondebeauty #blondelifeinspirationtool #blondelifechallenge #blondelifedemiglosses #lumishine #haircolor #haircolorist #hairjoi #sharethejoi #thejoiofhealthyhair
Find your perfect blonde shade using the Blonde Life Inspiration tool and enjoy the perfect results 💯
Find inspiration in our rose 🌹 gold blonde or strawberry 🍓 blonde shades and end your day off with a blushing smile 😊
Remember to share your masterpieces with us and stand a chance to be featured in our Blonde Life Hall of Fame. Show us how you use the tool in your post and tag @joicoeurope #blondelife #livetheblondelife
#joico #joicoeurope #blondelife #livetheblondelife #blondehair #blonde #blondebeauty #blondelifeinspirationtool #blondelifechallenge #blondelifedemiglosses #lumishine #haircolor #haircolorist #hairjoi #sharethejoi #thejoiofhealthyhair
NEW PRODUCT ALERT‼️
Fall in love with taking care of your hair.
Imagine a product that will cure your hair from the inside out. Imagine no more! The NEW Defy Damage Detox Shampoo will rid your hair of all unhealthy substances, so that it not only looks and feels its best, but is bursting with good health 💝💝
#joico #joicoeurope #defydamage #joicodefydamage #defydamagedetoxshampoo #detox #detoxshampoo #hair #haircare #hairproducts #joicoproducts #thejoiofhealthyhair #healthyhair #hairjoi #sharethejoi #goodhair #goodhairday
NEW PRODUCT ALERT‼️
Fall in love with taking care of your hair.
Imagine a product that will cure your hair from the inside out. Imagine no more! The NEW Defy Damage Detox Shampoo will rid your hair of all unhealthy substances, so that it not only looks and feels its best, but is bursting with good health 💝💝
#joico #joicoeurope #defydamage #joicodefydamage #defydamagedetoxshampoo #detox #detoxshampoo #hair #haircare #hairproducts #joicoproducts #thejoiofhealthyhair #healthyhair #hairjoi #sharethejoi #goodhair #goodhairday
Have you made use of the Blonde Life Inspiration tool 💭? Search for the honey blonde 🍯 or caramel blonde 🥞 and achieve these gorgeous shades today 📍
Join the challenge by sharing a post showing us how you put the Blonde Life tool to use. Remember to tag @joicoeurope and #blondelife #livetheblondelife
#joico #joicoeurope #blondelife #livetheblondelife #blondehair #blonde #blondebeauty #blondelifeinspirationtool #blondelifechallenge #blondelifedemiglosses #lumishine #haircolor #haircolorist #hairjoi #sharethejoi #thejoiofhealthyhair
Have you made use of the Blonde Life Inspiration tool 💭? Search for the honey blonde 🍯 or caramel blonde 🥞 and achieve these gorgeous shades today 📍
Join the challenge by sharing a post showing us how you put the Blonde Life tool to use. Remember to tag @joicoeurope and #blondelife #livetheblondelife
#joico #joicoeurope #blondelife #livetheblondelife #blondehair #blonde #blondebeauty #blondelifeinspirationtool #blondelifechallenge #blondelifedemiglosses #lumishine #haircolor #haircolorist #hairjoi #sharethejoi #thejoiofhealthyhair
Beautifully crafted hair can make you feel invincible 💪. The hairstyles in the new JOICO 2024 Collection most definitely will.
The collection emphasizes volume and organic texture, offering a sense of softness and sensuality. They celebrate the popular done/undone look, providing a perfect balance of carefree sophistication.
Cut: Created by Alberto Di Domenico @iamalbertodidomenico_
JOICO Creative Artist
Color: Created by Valentina Malta @valentina.joico
Next-Gen Artist
Art Direction: Bruno Marc Giamattei @brunomarc10
Color Mentor: Daniel Spiller @danspiller2010
Videography: D&A Films @da_films
Photography: Jamie Blanshard Photography @jamieblanshardphoto
Styling: Ellen Spiller @stylistellen
Make-up: Katie Moore @katiemooremua
Model: Eliza @thehairdesk
#joico #joicoeurope #joicocollection #joico2024collection #joicocreativeteam #joicoartists #hair #hairstyle #hairdresser #hairdressercommunity #salonfriendly #blondehair #blondelife #blondelifejoico #livetheblondelife #blondelife4all #bondedbyblonde #joicobondedbyblonde #joicohaircolor #joicoproducts #hairproducts #hairjoi #sharethejoi #hairinspo #hairinspiration #hairgoals #hairlove #ittakesapro
Beautifully crafted hair can make you feel invincible 💪. The hairstyles in the new JOICO 2024 Collection most definitely will.
The collection emphasizes volume and organic texture, offering a sense of softness and sensuality. They celebrate the popular done/undone look, providing a perfect balance of carefree sophistication.
Cut: Created by Alberto Di Domenico @iamalbertodidomenico_
JOICO Creative Artist
Color: Created by Valentina Malta @valentina.joico
Next-Gen Artist
Art Direction: Bruno Marc Giamattei @brunomarc10
Color Mentor: Daniel Spiller @danspiller2010
Videography: D&A Films @da_films
Photography: Jamie Blanshard Photography @jamieblanshardphoto
Styling: Ellen Spiller @stylistellen
Make-up: Katie Moore @katiemooremua
Model: Eliza @thehairdesk
#joico #joicoeurope #joicocollection #joico2024collection #joicocreativeteam #joicoartists #hair #hairstyle #hairdresser #hairdressercommunity #salonfriendly #blondehair #blondelife #blondelifejoico #livetheblondelife #blondelife4all #bondedbyblonde #joicobondedbyblonde #joicohaircolor #joicoproducts #hairproducts #hairjoi #sharethejoi #hairinspo #hairinspiration #hairgoals #hairlove #ittakesapro
Low maintenance, ultimate shine, and minimum effort, this transformation by @hair.by.kymberly will make you green with envy 🐍
#joicoeurope formula:
Virgin Hair
LumiShine Permanent Color 20g 6NC + 10g 5NWB+ LumiShine Developer 5vol
#joico #joicoeurope #repost #haircolor #joicocolor #hair #haircolorist #haircare #lowmaintenance #hairtransformation #joicoformula #hairformula #hairproducts #joicoproducts #hairlove #hairenvy #hairgoals #lumishine #lumishinedeveloper
Low maintenance, ultimate shine, and minimum effort, this transformation by @hair.by.kymberly will make you green with envy 🐍
#joicoeurope formula:
Virgin Hair
LumiShine Permanent Color 20g 6NC + 10g 5NWB+ LumiShine Developer 5vol
#joico #joicoeurope #repost #haircolor #joicocolor #hair #haircolorist #haircare #lowmaintenance #hairtransformation #joicoformula #hairformula #hairproducts #joicoproducts #hairlove #hairenvy #hairgoals #lumishine #lumishinedeveloper
You don’t have to look far for hair color ideas, just look to your bed sheets 🛏 for inspiration. Not only are they soft and silky smooth, but your beautiful snow-white strands will give goddess vibes 🌬.
#joico #joicoeurope #coolandcolorful #blonde #blondehair #joicocolor #hairlove #hairgoals
You don’t have to look far for hair color ideas, just look to your bed sheets 🛏 for inspiration. Not only are they soft and silky smooth, but your beautiful snow-white strands will give goddess vibes 🌬.
#joico #joicoeurope #coolandcolorful #blonde #blondehair #joicocolor #hairlove #hairgoals
Imagine beautiful blonde hair that will blow everyone away 🤯. No need to imagine. Blonde Life Crème Lightener is JOICO’s fastest crème lightener that lifts hair up to 9+ levels, allowing you to go bombshell blonde and still have healthy looking hair. It really is a hero product 💎💎
#joico #joicoeurope #coolandcolorful #blondelife #blondelifecremelightener #hairproducts #joicoproducts #hair #hairsalon #haircolor #haircolorist #blondelife4all #livetheblondelife #hairjoi #sharethejoi #behindthechair #modernsalon
Imagine beautiful blonde hair that will blow everyone away 🤯. No need to imagine. Blonde Life Crème Lightener is JOICO’s fastest crème lightener that lifts hair up to 9+ levels, allowing you to go bombshell blonde and still have healthy looking hair. It really is a hero product 💎💎
#joico #joicoeurope #coolandcolorful #blondelife #blondelifecremelightener #hairproducts #joicoproducts #hair #hairsalon #haircolor #haircolorist #blondelife4all #livetheblondelife #hairjoi #sharethejoi #behindthechair #modernsalon
Healthy hair comes naturally with INNERJOI 🌱
If you’re looking for a product that has naturally derived ingredients 🍀 and packs a punch when it comes to performance, then try our Hydrate Detangler for all-day hydration and easy detangling. Made with upcycled apple 🍏 extract, this miracle product will hydrate 💦 your hair with only one use.
#joico #joicoeurope #innerjoi #joicoinnerjoi #hydratewithINNERJOI #joicocleanbeauty #healthyhaircomesnaturally #petaapproved #newproduct #joicoproduct #naturalformulas #hair #haircare #hairregimen #haircareroutine #healthyhair #joicohair #sustainability #lifestyle #hairjoi #sharethejoi #thejoiofhealthyhair #goodhair #goodhairday
Healthy hair comes naturally with INNERJOI 🌱
If you’re looking for a product that has naturally derived ingredients 🍀 and packs a punch when it comes to performance, then try our Hydrate Detangler for all-day hydration and easy detangling. Made with upcycled apple 🍏 extract, this miracle product will hydrate 💦 your hair with only one use.
#joico #joicoeurope #innerjoi #joicoinnerjoi #hydratewithINNERJOI #joicocleanbeauty #healthyhaircomesnaturally #petaapproved #newproduct #joicoproduct #naturalformulas #hair #haircare #hairregimen #haircareroutine #healthyhair #joicohair #sustainability #lifestyle #hairjoi #sharethejoi #thejoiofhealthyhair #goodhair #goodhairday
JOICO to the rescue! ⛑️
Haircare is just as important as health care 🛡️. Here’s how to keep your blonde hair in tip top shape all summer long.
💖💖💖
#joico #joicoeurope #coolandcolorful #summer #hair #haircare #firstaid #joicocolor #hairlove #hairgoals
JOICO to the rescue! ⛑️
Haircare is just as important as health care 🛡️. Here’s how to keep your blonde hair in tip top shape all summer long.
💖💖💖
#joico #joicoeurope #coolandcolorful #summer #hair #haircare #firstaid #joicocolor #hairlove #hairgoals
The latest metamorphosis from @studio.piekna.hair is a true masterpiece 👌. Fall in love with this deep, dark brown color with a hint of purple for perfection 💜💜.
This color adds depth and uniqueness to your hair. Are you ready to try it ❓
#joicoeurope formula:
LumiShine Permanent Color 3VV/4VV with Developer 5vol in equal parts
LumiShine Permanent Color 3N/INV with Developer 3vol in equal parts
Styling with K-PAK Color Therapy Luster Lock and JoiMist Firm Dry Finishing Spray
#joico #joicoeurope #repost #joicoformula #hairformula #lumishine #lumishinedeveloper #haircolor #kpak #kpakcolortherapy #kpaklusterlock #joimist #finishingspray #darkhair #hair #hairproducts #joicoproducts #haircolor #joicohaircolor #hairjoi #sharethjoi #thejoiofhealthyhair #hairgoals #hairstylist #behindthechair #modernsalon #ittakesapro
The latest metamorphosis from @studio.piekna.hair is a true masterpiece 👌. Fall in love with this deep, dark brown color with a hint of purple for perfection 💜💜.
This color adds depth and uniqueness to your hair. Are you ready to try it ❓
#joicoeurope formula:
LumiShine Permanent Color 3VV/4VV with Developer 5vol in equal parts
LumiShine Permanent Color 3N/INV with Developer 3vol in equal parts
Styling with K-PAK Color Therapy Luster Lock and JoiMist Firm Dry Finishing Spray
#joico #joicoeurope #repost #joicoformula #hairformula #lumishine #lumishinedeveloper #haircolor #kpak #kpakcolortherapy #kpaklusterlock #joimist #finishingspray #darkhair #hair #hairproducts #joicoproducts #haircolor #joicohaircolor #hairjoi #sharethjoi #thejoiofhealthyhair #hairgoals #hairstylist #behindthechair #modernsalon #ittakesapro
Articoli recenti #HairJoi
NUOVA JOICO Vero K-Pak Color Masterpiece Collection 2023
Sebbene l’influenza del rock & roll non sia una novità per i capelli, Sofie Schrauwen & Robby Osselaer hanno creato la NUOVA JOICO Masterpiece Collection 2023 per creare un brillante equilibrio tra spensierata libertà e audace ribellione, il quale rende questi artisti legendari a tutti gli effetti.
Impara come realizzare due look perfetti per un party, in meno di 5 minuti
UNO CHIGNON E MEZZO Adoriamo la grande femminilità di uno chignon alto… ma anche la sicurezza di chi sceglie con disinvoltura le combinazioni “mezzo su, mezzo giù”. Impara a realizzare entrambi i look con il tutorial passo per passo di Richard Mannah. UN LOOK PRONTO IN MENO DI 5 MINUTI • Eseguire una riga sopra [...]
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I capelli rosa ciliegio di Katy Perry
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Pro Salon Education
L'apprendimento coinvolgente e disponibile 24/7 è la base della piattaforma di formazione Joico. Grazie alla presenza di preziosi video di eventi live, tutorial facili da seguire, informazioni aggiornate sui trend, Joico ha creato la perfetta global classroom.
COMINCIA ADESSO LA TUA FORMAZIONE CON JOICO EDUCATION ON DEMAND
INCONTRA GLI ESPERTI JOICO
“Ecco la famiglia dei talenti Joico! Siamo orgogliosi di presentarvi i nostri Guest Artist, i Brand Ambassador e le più importanti autorità nel campo della formazione, celebri icone del settore che si sono unite a Joico per condurre l'arte dei capelli verso nuovi traguardi.”
Luisa Pastorelli
Anna Righetti
Alberto Di Domenico
Valentina Malta
Andrea Peccerillo
Alessia Livotti
Martina Aliprandi
Sauro Caponi
Natashia Innocenti
Giorgia Mininno
Elisa Sassano
