#HairJoi Blog

Want to spread holiday cheer and fabulous hair? We know the secret …

How to establish a routine for aging hair with Katrina Kelly, JOICO EMEA Senior Creative Color Artist Team member

Three top UK hairstylists share tips for youthful, healthy hair.

JOICO EMEA Senior Creative Artist Ijan Davies Emrus shares 3 signs of aging hair (beyond going gray) & the solution to treating tired tresses.

Hair aging can look different for everyone. JOICO EMEA Senior Creative Artist Team member Gill Berry is ready to break down how to prevent it and her favorite anti-aging hair products.

Cold weather, dry indoor heat, flattening hats, and more … winter can hit hair hard. But follow our cold-weather booster plan and you’ll give your locks (and your looks) the best shot at staying healthy and gorgeous this season.

Is your hair looking frightful this winter? If dryness, dullness, and damage don’t show signs of stopping, let JOICO Celebrity Artist, Jill Buck, of Salon Nine Zero One, swoop in with three instant rescue strategies that will help you weather the storm; returning hair to the healthy zone.

To the rescue: Blonde Life Brightening Masque. It instantly hydrates bleached, double-processed, or high-lifted blonde hair. Adds softness and shine. Keeps hair polished and bright.

Hair is much like love in that it’s unpredictable (don’t we know it!) but there are always a few must-haves you can keep up your sleeve in case of a hair-mergency.

Puzzling over your dry, dull, cold-weather hair is like trying to solve a whodunit novel; all the clues are there, you just can’t quite figure out the culprit. Today, we’re helping you unravel the mystery of your mane, so you can be the hero of your own healthy-hair story.

For regular color lovers, the question isn’t about which color to go for; it’s how to keep that color lasting longer and positively glowing with healthy shine.

Our hair has to deal with a lot during the warm summer months. Coming into the new season, it’s time to show it some care, ensuring it’s the strongest, healthiest, and shiniest it can be. Remember, your hair is the crown you never take off … so why not show it some TLC.

As a joi-ful beauty company, we’re committed to keeping hair clean and healthy. And as part of the Henkel family, we’re just as committed to strong sustainability goals. In fact, Henkel has been ranked among the Global 100 Most Sustainable Corporations in the World by Corporate Knights in both 2021 and 2022.

THE NEW “COLORFUL” SECRET With JOICO Global Brand Storyteller, Olivia Smalley Hair superstar, JOICO Global Brand Storyteller, Olivia Smalley, knows the value of investment hair color; and has a brand-new routine that keeps her own bomb blonde from fading away: Her secret is the super-charged Colorful Collection from JOICO – a trio of products specifically [...]

Is your hair looking frightful this winter? If dryness, dullness, and damage don’t show signs of stopping, let JOICO Celebrity Artist, Jill Buck, of Salon Nine Zero One, swoop in with 3 instant rescue strategies that will help you weather the storm; returning hair to the healthy zone.

HAPPY HOLI-WAVES Glam Curls With JOICO Global Brand Ambassador, Larisa Love Want to take your holiday look to the “extra” level this season? Try these super- glam curls – the brainchild of JOICO’s very own Global Brand Ambassador, Larisa Love. All you need: One tool. One product. A few bobby pins. Done. She takes you [...]

During these difficult times, it is more important than ever to stay positive. Our European Design Team & European Color Design Team members always try to think of a situation as a “glass half full” rather than “half empty”. Ijan Davies, Daniela Engström, David Murray and Katrina Kelly are more than happy to share the [...]

THE TOP CROP FEATURING JOICO GUEST ARTIST, CHERRY PETENBRINK The Sixties were long on style – but short on hair, as these bold, cool cuts began “cropping” up on-screen and off. And if you’re a fan of this abbreviated, energetic hairstyle, chances are you have some serious pluck to your personality — and the confidence [...]

Any hairstylist will tell you that healthy, shiny, radiant color is the secret to bringing a perfect haircut to life. And for JOICO Global Artistic Director, Richard Mannah — who brilliantly recreates a blonde version of Kris Jenner’s iconic pixie crop in the video, below – his favorite K-PAK Color Therapy products are the answer. [...]

Play along with this trivia game to see how many you can guess correctly.

It was an iconic international hair phenomenon that sparked a fever for deliberate, multi-level shag styles. And JOICO Guest Artist, Mai Hernandez, has created a thoroughly updated version you’re going to love. It’s got the same chic elements – a sleek blow-dried look with semi-beveled ends – but Mai brings it into the next generation [...]

In a recent Instagram video from JOICO Brand Storyteller Olivia Smalley, she whips out her bag of tricks for the camera. As in, literally: Her favorite straw bag is always packed full of favorite hair products that keep her hair shiny, strong, protected, and healthy. You see, Olivia’s a blonde beauty who lives year-round in […]

We loved seeing your enthusiastic response to our K-Pak riddle! We have kept you in suspense for long enough… we are finally going to show you the answer! Step 1. K-Pak Reconstructing Shampoo = 7 Step 2. K-Pak Reconstructor = 4 Step 3. K-Pak Color Therapy Luster Lock Multi-Perfector Spray = 10 Step 4. 4 […]

When Self.com announced their big 2020 winners, it wasn’t just a matter of choosing products that caught the eye of their editors. To make sure products delivered healthy hair and real results, they turned to a panel of dermatologists for help in deciding which products/ingredients/priorities were worthy of testing and reviewing. So when JOICO took home two [...]

Summer may be the season of fun, but it can also be the hardest on your hair. In addition to harsh elements and outdoor activities stripping strands of valuable moisture, heat from the sun can even stimulate oil production, and cause your scalp to burn. Here, 5 of the most common culprits: 1. YOU’RE NOT WEARING [...]

AVOID DAMAGE Without a hair appointment on the immediate horizon, it’s hard to sit back and watch your color fade, your cut lose shape, and those roots appear. But your hairdresser implores you not to make the sitch even worse by damaging your hair during the waiting game. Using the Defy Damage Home Care System can help [...]

HELLO, BEAUTIFUL BRAID A classic braid stays true all night long…so does a fishtail if you want to switch things up for the night. How to crush the look: Apply JOICO’s Body Shake Texturizing Finisher, spraying throughout hair for added dimension and hold. Then, loosely braid hair, leaving out a few pieces for a more romantic feel. […]

Are you seeing hearts and flowers? We certainly are — along with the hairstyles that guarantee you get them. From seriously romantic waves to easy updos that will have you on a high, these looks are red-hot for Valentine’s Day (and night!). Get the five seductively easy how-tos here: 1) HEAT WAVE   A wave [...]

This game-changing care system is destined to revolutionize your daily routine and transform the health of your hair in ways you can see and feel – INSTANTLY. And the editors of Hollywoodlife.com couldn’t have sung the praises of Defy Damage better.

We talked to Jules and Jill about color and care, and even styling Hollywood hair on those “off days” when the red-carpet’s all rolled up. Here’s the scoop…

Going Gaga Allure magazine captured the moment best: “Frederic Aspiras went for a sleek, low chignon with a slight finger wave at the front that gave a nod to the Old Hollywood starlets of the ‘40s and ‘50s. He used styling products by Joico…to get the finish he envisioned for the look. Needless to say, [...]

You keep putting your hair in the hot seat Sure, the ability to achieve silky-smooth hair with a flat iron is invaluable. And really…is there any better way to get gorgeous beachy waves than to take a turn with your curling wand? But here’s the straight scoop: “Those irons go up to 450 degrees, which [...]

Want to make hair bigger and better? These 10 tips will do the trick...1. TRY THE “DRAGONROLL” TECHNIQUE Richard slides a section of hair up and down, over the barrel of a curling iron for added volume without creating a tight wave. “It produces a bend in the hair, not a full-on curl.” Then, pull [...]

What makes this stunning ‘do a snap is that it avoids having to manipulate hair into a complex allover French braid; instead, Richard creates interest on one side only (which means the look is not only easy, but also a bit of a novelty). A FEW TIPS TO GET YOU THERE: • Start by prepping the [...]

KNOT-AND-A-HALF We love the sheer femininity of an easy topknot…but there’s something so confident about going with a half-up/half-down combo that doesn’t look like you’re trying too hard. Here, Richard Mannah’s step-by-steps to pull it all together: THE UNDER-5-MINUTE STYLE: • Take a parting above the ear and clip that section out of the way. [...]

Katy Perry’s feeling blue these days. Blueberry Crush, that is… The juicy new hair-color picked by our very own hair pro, Nine Zero One celebrity colorist, Rick Henry, for the European leg of her latest tour. This lusciously ripe, violet-based shade was delivered with Joico’s Color Butter Purple, creamy decadence that adds bold pops of color when [...]

We were tickled pink to see Joico hit the pages of People Magazine recently, thanks to the handiwork of our very own hair pro, Rick Henry of LA’s Nine Zero One Salon, who helped client Katy Perry wrap up the Asian leg of her recent tour with an adorable nod to cherry blossoms. We’ve got [...]

Favorite parts of the Academy Awards this year: watching blinged-out stars do a candy ambush on unsuspecting movie-theater patrons…Price Is Right-style jet ski giveaway for shortest acceptance speech…Emma Roberts’s dreamy vintage-glam hair that looked picture-perfect with this year’s retro Oscars theme. Come behind the curtain with us and see how Emma’s award-worthy ‘do got ready [...]