Defy Damage KBOND20 Power Masque
FOR STRENGTHEN & BUILD BONDS
What do you get when you combine the JOICO legacy of super-charged hair repair and the power of damage control in a single, extraordinary product? Meet Defy Damage KBOND20 Power Masque our brand-new, bond-building treatment that doubles down on technology for 5X stronger* hair. This strength-building masque delivers transformative results in a single treatment.
Here’s Why You’ll Love It
5X stronger* hair in one use
Builds & protects bonds
Rich hydration
Instantly detangles
Normalizes pH
Color safe
PETA-approved, global animal test-free
*Against combing breakage on damaged hair vs. a non-conditioning shampoo.
Now Let’s Use It
Our powerhouse of a masque springs into action whenever hair requires a little extra TLC. Use once to 2x a week or as needed.
Directions:
▪ Cleanse hair with Defy Damage Protective Shampoo.
▪ Apply Defy Damage KBOND20 to damp hair.
▪ Leave in 2-5 minutes.
▪ Rinse.
Let’s Look Inside
SmartRelease Technology
Our one-of-a-kind liposome delivery system packs a punch by continuously releasing a trifecta of healthy-hair ingredients—Rosehip Oil, Arginine, and Keratin—to help repair, strengthen, and protect hair from the cumulative effects of daily styling.
Protective Lipid
The exact kind found in healthy hair, acts as the first line of defense to help protect hair against damage.
Moringa Seed Oil
Helps provide shine and softness with antioxidants, Vitamins A and E, Zinc, and Silica –ingredients that are fundamental to creating healthy, strong, damage-resistant hair.
Arginine
Arginine is a naturally occurring amino acid crucial to hair’s strength. Products that include Arginine help protect hair and rebuild it from the inside out.
Pairs Well With
| NEW DEFY DAMAGE IN A FLASH | NEW DEFY DAMAGE KBOND20 POWER MASQUE | DEFY DAMAGE PROTECTIVE MASQUE | |
|---|---|---|---|
| 7-second bond builder | To strengthen & build bonds | For bond strengthening & color longevity. | |
| DAMAGE TYPE | Hair in need of quick bond strengthening and protection. Light to medium damage/broken bonds. | Weakened and damaged bonds in need of serious rebuilding. Medium to heavy damage/broken bonds. | Hair in need of bond strengthening and protection. Light to medium damage/ broken bonds. |
| FEATURES / BENEFITS | Quick, 7-second bond strengthener with a unique formula that undergoes an exothermic reaction when it comes into contact with water creating a liquid-to-crème treatment. | Our most powerful bond-builder to date. Powered by Defy Damage bond-building +K-PAK Keratin technology. | Less breakage, more protection from heat styling. Hair has instant softness and shine. |
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