Defy Damage In A Flash
7-SECOND BOND BUILDER
A quick journey to strong hair! With the innovative power of Defy Damage, IN A FLASH helps build bonds –delivering a dazzling, 7-second transformation you can see and feel. Hurtling hair towards healthy in a unique liquid-to-crème formula, this swift hair protector helps build bonds, making hair stronger* and less prone to breakage*.
*Against combing breakage on damaged hair vs. untreated.
Here’s Why You’ll Love It
Hair is up to 20X more resistant to breakage*
Creates bonds and strengthens the hair structure
Leaves hair silky smooth without weighing down
Color safe
Silicone-free
PETA-approved, global animal test-free
*Against combing breakage on damaged hair vs. untreated.
Now Let’s Use It
Directions:
- Cleanse hair using Defy Damage Protective Shampoo.
- Apply Defy Damage In A Flash directly to damp towel-dried hair, from mid-length to ends, avoiding roots.
- Work into hair until liquid turns creamy.
- Leave in for 7 seconds.
- Rinse.
Let’s Look Inside
SmartRelease Technology
Our one-of-a-kind liposome delivery system packs a punch by continuously releasing a trifecta of healthy-hair ingredients—Rosehip Oil, Arginine, and Keratin—to help repair, strengthen, and protect hair from the cumulative effects of daily styling.
Protective Lipid
The exact kind found in healthy hair, acts as the first line of defense to help protect hair against damage.
Moringa Seed Oil
Helps provide shine and softness with antioxidants, Vitamins A and E, Zinc, and Silica –ingredients that are fundamental to creating healthy, strong, damage-resistant hair.
Arginine
Arginine is a naturally occurring amino acid crucial to hair’s strength. Products that include Arginine help protect hair and rebuild it from the inside out.
Pairs Well With
| NEW DEFY DAMAGE IN A FLASH | NEW DEFY DAMAGE KBOND20 POWER MASQUE | DEFY DAMAGE PROTECTIVE MASQUE | |
|---|---|---|---|
| 7-second bond builder | To strengthen & build bonds | For bond strengthening & color longevity. | |
| DAMAGE TYPE | Hair in need of quick bond strengthening and protection. Light to medium damage/broken bonds. | Weakened and damaged bonds in need of serious rebuilding. Medium to heavy damage/broken bonds. | Hair in need of bond strengthening and protection. Light to medium damage/ broken bonds. |
| FEATURES / BENEFITS | Quick, 7-second bond strengthener with a unique formula that undergoes an exothermic reaction when it comes into contact with water creating a liquid-to-crème treatment. | Our most powerful bond-builder to date. Powered by Defy Damage bond-building +K-PAK Keratin technology. | Less breakage, more protection from heat styling. Hair has instant softness and shine. |
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