Artistic Credibility

Inspired by the art, fashion and color that surrounds her, Valentina feels truly at home in Rome, Tenacious and determined, she quickly elevated her skillset beyond the salon and into the world of session styling. Her fashion-forward looks grace the catwalks of Armani and Diesel and extend to the front covers of international magazines such as Bazaar, Glamour and Elle. Always striving to excel, Valentina is a talented Color Technician and Educator.

Working with JOICO

Having joined JOICO in 2020, Valentina is already a highly respected member of the JOICO European Artistic Team. With a deep love for her craft, she believes suitability is integral to creating the right look for a client.

To achieve the best results, she teaches students to understand exactly what the client is looking for and express their creativity accordingly.

“I love using everything I have learnt over the years in my training sessions. My philosophy is simple – your energy introduces you before you speak, and I love to share this with my colleagues and students alike.”

Stay connected over on Instagram and follow Valentina via @valentina.joico to keep up to date with her latest creations!