It was an iconic international hair phenomenon that sparked a fever for deliberate, multi-level shag styles. And JOICO Guest Artist, Mai Hernandez, has created a thoroughly updated version you’re going to love. It’s got the same chic elements – a sleek blow-dried look with semi-beveled ends – but Mai brings it into the next generation with a seamless cut; and a styling routine that amps up the healthy shine, movement, and strength to make this cut your new best FRIEND.
THE PRODUCT RUNDOWN
To show off the layers to best advantage, start with a shampoo that preserves investment color and shine for the long haul. Infused with antioxidant-rich African Manketti and Argan oils, the luxurious lather gently cleanses away dirt and debris, while fighting the fade of your vibrant shade – even protecting hair against future damage with every single hair wash.
Next up, this lock-it-in conditioner for color treated hair does a lot more than extend the vibrancy and life of a gorgeous investment shade – it actually hydrates, strengthens strands, reduces breakage, and bumps up shine. Mai loves the way her fingers slip easily through strands when rinsing, leaving hair super-soft and swingy.
Mai preps hair with a shake-and-go product known as the “everyday wonder spray.” This silky, leave-in treatment for color-treated hair fuses the hydrating benefits of exotic oils with a unique, damage-control formula; delivering a gorgeous, glass-like shine, and an invisible-yet-powerful shield of protection against styling stress, thermal damage, and UV exposure that can fade your hair color.
One drop of this swoon-worthy shine solution is enough to smooth out those iconic ends. This daily hair treatment creates 150X the shine in a single application, preserves your color, and tames frizz without weighing strands down.
Dream Blowout elevates the drying task into something extraordinarily fast and easy; springing into action to protect hair from heat damage, humidity, and unwanted frizz, while detangling like a breeze. Super-hydrating ingredients, including Manketti Nut Oil and Safflower Seed Oil, use JOICO’s SmartRelease Technology to transform each of those famous layers.
WATCH THE “RACHEL” COME TO LIFE HERE…
